Dear Insurance Counselor,
What would it be worth to you if you could hire one of the world’s top direct marketing copywriters to write sales letters for you? $5,000? $10,000?
They’d be smooth, well tailored letters, stately and professional - well written and well designed - and yet would have a very comfortable, personal feel. Letters that look like they just came from you personally.
How would you like to have a complete set of High Powered sales letters that would make your phone ring over and over again each time you mailed one.
In fact, what would it be worth to you to have one of the top-paid direct response gurus write a letter series designed specifically to be mailed to clients and prospects on your “Top Client and Top Prospect Lists” - so that THEY CALL YOU. A whole series of letters you could send to new prospects: to have them call you, too. Letters written just to make your phone ring.
Keep in mind, this direct response specialist writes letters for clients and get this, charges - $1,200 to $2,500 per page. And gets it. Some of his sales letters have tested well and rolled out to millions of people. Chances are, you’ve already seen a lot of his work show up in your mailbox.
What would that letter series be worth to you?
How about if he wrote a series of 12 hard-hitting, hard working direct-mail sales letters that have only ONE OBJECTIVE: to get people to pick up the phone and CALL YOU right now. The letters would make your phone ring with maximum response.
New clients would CALL YOU; old clients would come back and CALL YOU, and your top-tier prospects and TOP client list would all call you - which is the goal of the letter: to make your phone ring. They'd be asking you for information about you, your products and your services. Questions. Quotes.
What would that be worth?
And I’ll tell you why I’m asking:
Because we contacted Jeffrey Dobkin, direct marketing wizard and unbelievably talented direct mail writer, and asked him to write a few great letters to sell a few insurance products for us.
Unfortunately, he told us NO… He wouldn’t do it.
He explained to us that he wouldn’t write sales letters to sell insurance products, because it wouldn't work. He explained that’s not the way insurance products are sold.
Insurance products, he explained, are sold by agents, brokers and representatives. It’s a personal type of selling. Since sales of insurance products represent large figures of cash and assets, there’s a need to build a relationship, first. There’s a need to establish trust. No one hands you a large sum of cash before they trust you.
We thought: “OK, he’s right!”
Dobkin continued: while he’d like to offer his letters to sell insurance, he thought it would be better, more profitable and generate a higher response rate if his OBJECTIVE would be to make the agent’s phone ring with as many callers as possible. Then the agent could do the selling himself to a warm client or prospect - one who called him.
We thought, “Hey, this guy’s pretty good.”
And we listened more intently.
Then he explained since he didn’t have to sell any particular types of insurance in these letters - because not everybody is interested in the same types of insurance, and by focusing on getting the phone to ring, he could be more persuasive, and get more response from each mailing by concentrating his writing on this one specific goal: getting more people to call.
We thought, “Hey, this guy’s smart, and… he’s right.” And heck… we were pretty sure we were going to use him so we hoped he's not too expensive. But, he was. Oh well…
So, let me ask you - if just one big client called you from your mailing, what would that sales letter be worth to you? $500? $5,000? $25,000?
He made a lot of sense with his reasoning, and it sounded good to us, so we looked over his work: sample letters, direct marketing packages; and his client list: big insurance companies, electronics manufacturers, direct mailers, large retailers. And then we hired him. We saw he definitely knows how to make the phone ring.
Specifically, we think he knows how to make YOUR phone ring. And specifically that’s why we hired him. We hired him for YOU - to make YOUR phone ring!
So, Dobkin has written 12 letters with the specific single objective to make your phone ring. Most letters don’t sell products, they don’t even mention a product… they just make your phone ring. Each letter is written to generate maximum phone calls. And they do: they generate quite a lot of inquires and phone calls and they’re quite magic in this regard.
So, how much do you think you’d pay for one of the brightest direct marketing copywriters in the country to write 15 letters specifically to make your phone ring? $10,000? $15,000? $20,000? Maybe more?
We have a good answer: The answer is simple: $25 per letter. $300 for all 12 letters. At just $25 bucks for a professionally written - and designed - letter, each letter is certainly cheaper than a tank of gas, or last night’s dinner.
If just one of these letters makes your phone ring just once, they’ve paid for the whole series many, many times over. If just one big client calls, what would that be worth to you?
So… If you hate making cold calls…
If you hate prospecting over the phone…
If your phone isn’t ringing now…
If you want your phone to ring with new prospects who are ready to talk - old clients who you miss - and current clients who are ready to give you more business: then you need to order now and send these direct-selling letters to your present and past customers, new prospects, and top potential clients: anyone you’d like to have call you. These letters work like magic to make your phone ring.
You can mail each letter as part of a series to keep your firm in the top of your prospect’s mind over the next 6 months to 12 months. Or, mail one letter to each person - each letter is strong enough to stand alone. See the response for yourself.
Use these letters over and over again - this cost isn't just for a one time use - it's for your own personal unlimited use! (Please contact us for site license or company-wide licensing. Thanks.)
Order now and have these electrifying direct-response letters instantly sent to you - to use in your own personal mailings, emailing - even on your website. All letters are professionally written and designed - ready for immediate mailing.
By the way, when I say written AND designed, we don’t just send you raw copy and say good luck. Every paragraph - and paragraph break - is designed with a singular objective: to increase response. Every line break doesn’t just happen by chance, it’s placed there on purpose - to specifically direct the eye flow of the reader.
Bold, italic, underscoring - indented paragraphs just like this one - tricks of the trade in high-end letter graphics, all add to the impeccable design and the professional appearance of these letters. A dignified design that adds to increased response. Every space, every dash - every part of these letters is painstakingly designed to give them a polished look of distinction… and to command additional response.
You are free to use all 12 letters, or just pick a few of your favorites and mail them over and over again. Mail to old clients to revive them. Mail new prospects to have them call you with questions or for more information. And mail these sales letters to your TOP PROSPECTS and stay close to the phone - we think you’ll want to be there when they call.
Wouldn’t it be great to have new clients and prospects CALL YOU for a change? It can happen, just by ordering these letters and mailing a few.
Order these magic direct-sales letters and see what your current mailings have been missing: Great Response.
Have clients and prospects CALL YOU. Isn’t that nice? Market to a WARM market, instead of wasting your time cold calling. Please order now and we’ll send these right out to you for your immediate use. Thanks. CLICK HERE TO BE TAKEN TO OUR STORE ORDER PAGE.
Kindest regards,
The Danielle Adams Publishing Company
Specialists in Direct Response Marketing
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