The success of your mailings depends on your list.
     Yeah — It's as simple as that. Wrong list = no response, no orders.

The selection of the best possible mailing list is the single most important key to getting maximum response from any and every direct mail campaign. But where do you find the best list? 

• Where do you find the best list sources?
• How do you tightly specify a list?
• Which are the best list segments from within each mailing list?

Order this audio right now… and in just one hour you'll learn so much about mailing lists - you'll speak the language like a pro.  Learn the answers to:

What questions do you ask a list vendor?

• How much does a mailing list cost?
• What's the best number of names to mail to test a list.
• What questions do you ask a mailing list vendor that will make sure                                             the list you select has the freshest, most recent names?
• Which lists will give you the least mailpiece returns?
  
• What lists always rank the highest for deliverabilty.
• What segments should you test FIRST?
• What specific questions should you ask that will reveal if the list has
            been tested and was successful to other mailers?
• What questions will reveal is the list is a dud, and others aren't successful mailing to it?
• How do you negotiate with list vendors to get the best price?
  

      This is a one hour, no bs, practical course in mailing lists.
     You can learn more useful information about mailing lists in one hour than you can in a full year of direct marketing classes in any college. Markus Allen knows what questions to ask (he owned a mail house for years), and Dobkin has both the experience of a buyer and a seller of mailing lists - and has the in-depth working knowledge to provide the answers.

    If you mail anything at all, or are even just thinking about mailing anything, this will be the absolute best twenty bucks you can spend anywhere. Buy this audio, listen to it again and again and take notes—your mailing success is only as good as your list. And this audio shows you exactly how to buy the best mailing list.

FREE BONUS:
Buy this full hour audio right now, and get two of Jeffrey Dobkin's articles on mailing lists FREE:

1. How to tell if your mailing will make money BEFORE you mail it.
       Gives you a great way to figure out if your mailing will be profitable BEFORE
         you put out a dime in creating the mailing package and BEFORE you invest in mailing costs.
         Crisp and to the point.
2. Free Catalogs of Mailing Lists.
        Dobkin went through his direct marketing magazine collection and called every mailing list
        company that had an ad in one of the issues and asked for their catalog. In this article he  
        writes an exact description of the catalog he received from each, and gives their phone
        numbers.    These two articles sent FREE with your order.

Just $19.95  

Jeffrey Dobkin ·  Audio Presentation at the U.S. Post Office

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