So, you think you know a lot about trade
shows? You probably do. But here's a good look at trade
shows - with fresh new typographical errors and misspellings you won't
find anywhere else. Dobkin's sense of humor shows up again in a
"more helpful than not" new article.
After
25 years in marketing, these are my favorite lines, and this is my
favorite article of any I have ever written. Hope you enjoy it
too, and find these lines - that are old and dear friends - of great
value.
Here's help for the entrepreneur or
small business owner. Article highlights creating a successful
direct mail campaign and provides a good depth of specific
instruction. Very helpful, and a little longer than most articles
- over 4,000 words.
A highly technical article on marketing
- and you thought Dobkin only wrote fun and entertaining stuff.
An advanced marketing article that demonstrates unique and different
methods to assess exact market size in a single evening by using
traditional marketing tools in new ways. This unusual market
assessment method is a unique creation of Jeffrey Dobkin.
Copyrighted article: as all the articles on this site, may not be
reproduced without the express prior written concent of The Danielle
Adams Publishing Company.
Is there one word that is worth a billion dollars? Yes. Yes
there is, and it's in this article. Along the way there's some
pretty funny stuff that you might want to look at that will help
build-up the suspense. Here Jeff rants about immigration,
lawncare, the French Canadians, the English language, the gender of
nouns, and preserving our measurement system. Join Jeff - take a
few minutes off and read this fun article.
Discounts in purchasing ad space in
newspapers can run as high as 80% off list. With these kinds of
discounts you can be profitable selling products directly from the
page. Here's how to get the discounts by purchasing remnant space
anywhere in the country with a single phone call, and how to create an
effective and profitable direct selling newspaper ad.
Planning on a direct mail
campaign? Better read this first! Here's how to figure out
if your campaign has a chance to be successful BEFORE you mail it.
In terms of time, trouble, and expense
I've seen more waste go into a newsletter than any other direct mail
piece. 90% of them are ineffective, and most are just plain
terrible. Here's what you can do about it.
If you could only send one piece to a
mailing list of prospects, besides a torn half of a $100 dollar bill
asking them to call you for the other half, what would you send them to
make them call? Herein lies the answer.
Remember those long boring chapters in
school on how to do stuff you never thought you'd need to know how to
do? Here's one on writing sales letters. Of course, if you
need the phone to ring from a mailing, this article could be
invaluable. The article is very specific, this is what you
absolutely need to know.
Need to know a little something about
specifying paper? This article will teach you as little as
possible. Just kidding... it's a great course on specifying paper.
Here's a funny piece written when the
Internet was young. Humm - seems like just a few years
ago... the conclusion is it's still easier to find a mailing list
through traditional methods - ask someone you know. Or call me -
610-642-1000.
One way of finding some of the top
players in an industry is to find the association. Here's an
analysis of some of the top directories of associations.
Post cards are fast and easy to create
and mail. They can be an effective part of a direct mail campaign
if you follow a few simple rules. These are the rules.