What? You wanted to go into
retail? You really are crazy, aren't you. Just like your
uncle said. At least this article will help drive customers to
your door. Hope it's helpful.
Is there a trick to market effectively
to Boomers? No. Seniors are just like everyone else, but
can't drive as well, can't see without their glasses, have less hair,
and don't get as many dates. Oh well... some of us are still
pretty happy. No tricks in marketing, though. Here's how to
generate calls from seniors.
Are you getting a lot of media coverage
or "Ink" or "Buzz" as they say in the media circles. If not, well,
maybe your press releases stink. Remember: to get published they
have to 1. get read by a busy editor, and 2. get selected for
publication; then to be effective they need to 3. create the response
you are seeking. Here's a no bs hit list to help you create a
more effective press release.
Motivating sales reps and buyers,
increasing sales, increasing loyalty all can be accomplished with a
free gift program. In a fun style this article explains the industry
nuances and gives you the names and dates of the industry shows - if it
was still 2007. There is some carryover and the article is
probably still pretty helpful. Lemme know if you'd like to update
it. While you're at it, please update the jokes, too. Thanks.
Inventors call me all the time and ask
me how to market their invention. I guess I'm supposed to tell them on
the phone even though they won't disclose their product or their
budget, and they haven't read any of my books or articles. Now I
can be like the big guys: I can tell them to look up this article on my
website... just like when the phone company doesn't want to talk to you
- they blow you off to their website. Hey, you want serious
information? It takes work, time, effort and energy - or at least
3 out of the 4. Call with serious questions and I'll be happy to
talk. Call when you're half hung over to discuss the drawing you
made on your napkin last night at a bar after a few dozen beers and
I'll kindly recommend this article.
Why would you ever pay list price for newspaper advertising space when most newspaper advertising rates are negotiable? Some are highly negotiable. Here are 5 ways to get better discount newspaper advertising rates.
One month I called every mailing list
company who ran an ad in all the direct marketing trade journals.
I then analyzed the catalogs I received and here's the write-up.
Still not sending cover letters with
every piece of mail you send out? Then I guess you don't care
enough about getting that one extra person in 100 to call. A
letter can give your press release a 50% better chance of getting
ink. Don't believe it? Keep reading…
Written on assignment for the office products industry, it's still
pretty funny: but there's an important message about selling big ticket
items in here somewhere. Fortunately, you don't have to wait too
long as it's a short article. Lesson: How to be yourself, yet
sell lots more product. Learn the secrete right now…
I've spent
25 years in direct marketing and this is still the best direct marketing campaign, ever. This article spells out exactly what it is, and how you can do this yourself. All in under 2,500 words.
Telephoning customers is an art. A
lost art, to most companies. After a bit of rambling, babbling,
and Dobkin's own cynical approach to getting interrupted at dinner by a
telemarketer, he demonstrates how the phone can be successfully used in
your own campaigns without annoying customers or getting in trouble
with the FTC, whose only function seems to be passing more laws every
session. Don't we have enough laws by now? Fun and interesting
reading.
Dobkin says, "I've written articles so
technical and so academic... I don't even like them. This is one
of them." For you technical marketing geeks, you might like
this. Don't worry, I won't tell anyone who you are, although
those 15 pens in that plastic pocket protector might give you away...